If you’re like most solopreneurs, you’re more than likely wearing more than one hat in your wedding photography business.  So when it comes to building a website for your business, it can be hard to know where to start.  In this digital era, having an awesome website is key to attracting couples in search of their dream photographer. To get your site noticed by search engines and potential clients, it’s crucial to optimize your home page as it is the first page and interaction your potential clients will have with you. So, buckle up as we explore five essential elements you should include on your wedding photography website to skyrocket your search engine optimization (SEO) game.

1. Your What and Your Where

When it comes to deciding what you should have on the home page of your wedding photography website, it’s important to start with the basics.  Start with what you do for your business and where you work!  When putting together your home page you need to keep in mind that this is your initial handshake with both google AND your potential clients.  Think of keywords like “Chicago wedding photographer,” and “Oregon family photographer.”  You always want to make sure you have the location you want to serve as well as what you do as a business. You’ll also want to scatter them throughout your home page.  Sprinkle those keywords naturally throughout so Google knows exactly which couples to put your site in front of.

2. Showstopping Images

As a wedding photographer, you need to flaunt your specialty right off the bat. Fill your home page with the photos you’re most proud of and that showcase your best work. Be sure to choose images that show off your brand and why couples hire you to document their day. And don’t forget to optimize them by compressing without sacrificing quality, using alt tags with relevant keywords, and adding captivating captions. This way, search engines, and potential clients will fall head over heels for your visuals.

3. Catchy Meta Descriptions

This actually comes one step before your home page.  Meta descriptions are your chance to make a lasting impression. These short summaries appear under the page titles in search results. Make them punchy, informative, and, most importantly, enticing. Give potential clients a sneak peek into your photography world while weaving those relevant keywords naturally. Keep it concise, around 150-160 characters, and watch those clicks roll in.

For example, if you were a documentary-style elopement photographer based in San Diego California you might write a meta description for your site that looks like this:

____________ is a wedding and elopement photographer based in San Diego California.  Using documentary photography and true-to-color style _______ documents your wedding day in a way that is true to you.

4. Call-to-Action Charm

When deciding what to put on the home page of your wedding photography website it’s important to guide them through the next steps. It’s time to guide your potential clients to take action! Place clear and irresistible calls-to-action (CTAs) strategically on your home page. Get them excited to reach out for a consultation or dive deeper into your breathtaking portfolio. Use phrases like “Book a Consultation” or “Explore My Wedding Galleries” that jump off the page and match your website’s vibe. When you make it easy for visitors to engage with you, and draw them into your site, inquiries and bookings will follow.

5. Raving Reviews and Testimonials

Wedding photography is an extremely emotional purchase, so you’re going to want to gain the trust of potential clients.  One of the easiest ways to do this is to show off those glowing reviews and testimonials from your loving clients. Potential couples love to see what others have to say about your work and their experience with you. Encourage your clients to leave reviews on popular platforms like Google, or if you use them, WeddingWire or The Knot. Then, cherry-pick the best ones and proudly display them on your home page. It’s like an SEO bonus, making search engines and lovers alike fall head over heels for your wedding photography and experience.

Get ready to showcase your services by setting up your website with SEO.  By incorporating these five must-have elements on your website’s home page, you’ll supercharge your search engine optimization. Remember to keep it natural, captivating, and true to your unique style. Regularly monitor your website’s performance using Google Analytics and Search Console and make adjustments as needed. With a well-optimized home page, you’ll put your website in front of your DREAM clients who want nothing more than for you to photograph their wedding day. For more tips on how to attract your dream clients using SEO, check out our blog!